A Lumiere Channel is a multi-video space where viewers can navigate and watch freely, allowing you to uncover viewer behavior and video-specific insights.
Channels are great for:
- Testing multiple Lumiere activities as once with a single audience
- Testing a slew of campaign materials
- Key art testing
- Mimicking third party video environments
- Uncovering how a single creative performs against clutter
Each Channel offers vast levels of customization to mimic third party environments, viewer goals to ensure viewers watch a minimum amount of content, and so much more.
Read our article on setting up a Lumiere channel.
Read our article on channel customization.
Reed our article on channel sharing.
Read our article on channel data analysis.