Lumiere is a video insights tool that captures how your audience reacts to video content — in the moment, as they watch. Whether you're testing a 10-second social post, a 30-second ad, a 5-minute integration, or a 2-hour movie, Lumiere gives you a clear picture of what's landing and what isn't.
How it works
Lumiere collects in-the-moment feedback from your audience using two types of feedback modes:
Viewer-initiated: Reactions your audience can leave whenever they want
User-initiated: Prompts and questions you build into the video
Once the responses come in, the AI-driven Insights Dashboard helps you break it all down — key moments, viewer sentiment, and plenty more.