The RACE Method
When creating custom prompts, utilize standard AI prompting best practices, and remember the R.A.C.E method: Role, Actions, Context, and Execution.
ROLE
Giving the AI a role to play can significantly improve its methodology and execution of what you’re asking it to do. The AI will take on the role you've given it, and ask follow-up questions from that perspective.
Here are some examples:
"You’re a market research professional seeking to uncover viewers’ interpretation of branded content…”
"You're a video editor looking for feedback on your latest cut of a branded advertisement..."
"You're a writer for a production company..."
ACTIONS
After giving the AI a Role, tell it what you need it to do. Remember, AI can't read your mind (yet), so if you want it to do something, you need to explicitly instruct it to do that thing. Also, if you want the AI to avoid doing anything, you need to tell it!
Example:
“When a viewer leaves a comment with a positive sentiment OR submits a slider rating higher than 7, ask a series of follow-up questions via a guided conversation to dive deeper into what they are enjoying about the content”.
The AI now has clear directions to follow when it receives a comment with a positive sentiment score or high slider rating.
CONTEXT
Our AI is given the following context: The Question or Persistent Reaction type, the comment or answer submitted by the viewer, and the conversation goal. Giving the AI additional context for your video can help the model understand the conversation better. You can briefly mention the video topic or other background information to help the AI understand the context of your prompt.
"Viewers are watching a video featuring the brand [ ]..."
Note that mentioning the name of the featured brand may lead to the AI Mentioning it during conversations. If you want to provide context without the AI using that context in conversations, just tell it!
"Viewers are watching a video featuring the brand [ ]. Without mentioning the brand name to viewers…"
EXECUTION
The last step in the RACE method is Execution. This is when you tell the AI how to format its outputs. If you’d like the AI to format their questions a certain way or ask specific questions, you can certainly do that! The only limit to Conversations is your imagination.
Additional Best Practices
In addition to the RACE method of AI prompting, keep the following in mind:
Be Clear and Specific
Clearly state your Goal or question. Vague prompts can lead to ambiguous or irrelevant responses.
Use Complete Sentences
Frame your prompts as complete sentences. This helps the model understand the structure of the conversation and respond more coherently.
Iterate and Experiment
Don't be afraid to iterate and experiment with different prompts. Utilize the Preview mode of Lumiere to test and refine your prompt before you send it to your audience.
Prompt Examples
Sometimes, giving the AI an example conversation can help it understand what you’re asking it to do during real conversations.
Neutral Prompts
Avoid using prompts that could lead to biased or inappropriate content. The conversation model can produce unwanted outputs if prompted with biased or offensive cues.