Introduction
The filtering feature on the Insights Dashboard lets you refine the data displayed on your Insights tab based on whatever criteria matter to you. With filters, you can:
View data by a specific scene
Exclude partial or disqualified data by entering a list of final respondent IDs
Filter by variables passed through your activity link (like demographic info or survey responses)
Layer as many filters on top of each other as you'd like
Adding Filters
The filter tool lives on the left side of the video player. You can filter on:
Scene
Viewer_ID
TestData
Any variables you appended to your video URL
To add a filter:
Click Add Filter in the left-side panel of the Insights Dashboard.
Choose a variable from the Select Property dropdown.
Choose a parameter from the next dropdown — Is, Is Not, Is Empty, Contains, or Does Not Contain.
Enter your value(s) by typing them in, picking from the dropdown, or pasting them into the entry box.
🚨 Heads up on pasting values: lists need to be either on separate lines (like a column copied from Excel), separated by commas, or separated by spaces.
Want to share a filter with your team? Toggle on Share With Others to save it to your video's Insights Dashboard. Anyone who views the dashboard will see it applied automatically.
Scenes
Below the video player, you'll see the scenes you created during setup. Each one displays the key metric you've selected on the video player (Total Comments, Sentiment, Average Rating, Retention, etc.).
Using scenes as filters lets you zero in on the performance of individual sections of your video. Click a scene below the video player to see how it performed across all metrics — useful for spotting granular engagement and reaction patterns.
Test Data
Data flagged as Test Data is filtered out of your Insights Dashboard by default, but you can pull it back in anytime using the data filter. From the filter, you can:
See only Test Data
Include Test Data alongside your real data
Exclude all Test Data (the default)
For more on using Preview mode or the &testdata flag, see our article on previewing and quality checking your video setup.