Lumiere lets you filter your data using variables passed through the video URL. Whether you're fielding your video through an online sample provider or a survey hosting platform, you can create any number of variables to pass through with each unique viewer.
A few platforms this works with:
Sample providers: Cint, Lucid MP, Prodege, and more
Survey platforms: Decipher, Qualtrics, FuelCycle, and more
Once those variables come in with your viewers, you can use them to slice and filter the data they generate.
Custom Data
Custom Data variables can be added to your URL or HTML and used as filters in your Insights Dashboard. Each variable should follow this format:
&cd_VariableName=[value]
A few things to know about the format:
&separates each flag in the URL.cd_tells Lumiere that what follows is a custom data variable name.Don't use special characters when naming your variables.
Here's an example URL with custom variables:
https://lumiere.is/v/VideoID?eid=[UniqueID]&cd_AgeGender=[Value1]&ZipCode=[Value2]
Data Imports
You can also upload external survey data directly into Lumiere by importing a CSV with user IDs, responses, and filters. This is a great way to take advantage of Lumiere's insights dashboard for studies conducted outside the platform.
For more, see our Data Imports article.
Need a hand?
If you need help setting up custom variables, our support team is happy to walk you through it. You can also check out our article on piping in unique viewer IDs and using redirects.