Lumiere allows you to filter data by leveraging variables passed through the video URL. Regardless of whether your video is fielded via an online sample provider such as Cint, Lucid MP, Prodege, or others, or through survey hosting platforms like Decipher, Qualtrix, or FuelCycle you have the flexibility to create any number of variables that can be passed through with each unique viewer who enters your video.
These custom data variables accompany participants into their viewing session, allowing you to collect and subsequently filter on the collected data using the custom variables you have defined.
Custom Data
As highlighted above, Custom Data can be added to your URL or HTML to be used as Insights Dashboard filters. Each custom variable added to your URL should use the following format:
&cd_VariableName=[value]
& is used to separate each flag in the URL, while the prefix cd_ lets Lumiere know that the subsequent text is the name of a data variable. Be sure not to use special characters when naming custom variables.
Here is an example URL with custom variables:
https://lumiere.is/v/VideoID?eid=[UniqueID]&cd_AgeGender=[Value1]&ZipCode=[Value2]
Data Imports
Users can now upload external survey data (CSV files with user IDs, responses, and filters) directly into Lumiere. This allows teams to take advantage of Lumiere’s powerful insights dashboard even for studies conducted outside the platform.
For more information on Data Imports, check out our article here.
Please contact our support team if you need any additional guidance in creating custom variables for your viewers. See more information on piping in unique viewer IDs and using redirects in this article.